As Musk acquisition looms, Twitter seeks his soul

SAN FRANCISCO (AP) — A poisonous dump. A lifeline. A finger on the heart beat of the world. Twitter is all this and extra for its 229 million customers worldwide, for politicians, journalists, activists, celebrities, weirdos and normies, cat and canine lovers, and nearly anybody with an web connection.

For Elon Musk, the last word troll, and maybe its most prolific person whose takeover is on more and more shaky floor, Twitter is a “de facto city sq.” in dire want of libertarian transformation.

Nobody can predict whether or not and the way the takeover will occur. On Friday, Musk introduced that the deal was “pending” and tweeted that he was nonetheless “dedicated”. Earlier within the week, the billionaire Tesla CEO stated that the platform will reverse President Donald Trump’s ban if the acquisition takes place. That very same day, he additionally stated he helps a brand new European Union regulation aimed toward defending social media customers from dangerous content material. In the meantime, Twitter’s present CEO fired two prime executives on Thursday.

All that stated, it has been a messy few weeks for Twitter. One factor is for certain: The turmoil will proceed inside and outdoors the corporate.

“Twitter has all the time been chaos at its highest ranges. “It is all the time had intrigue and it is all the time had drama,” says Leslie Miley, a former Twitter engineering govt. “This,” she says, “is in Twitter’s DNA.”


Ever because it began out as a chirpy “microblogging service” in 2007 on the South by Southwest Pageant in Austin, Texas, Twitter has all the time gotten above its weight.

At a time when rivals counted their customers within the billions, it remained small, irritating Wall Road and making it simple for Musk to stroll in with a suggestion his board could not refuse.

However Twitter has an unmatched affect on information, politics and society, due to its public nature, easy, largely text-based interface, and sense of chronological proximity.

“It is a concise pot of self-expression, simmering with whimsy, narcissism, voyeurism, hucksterism, boredom, and generally helpful data,” Related Press know-how author Michael Liedtke wrote in a narrative concerning the firm in 2009. Twitter had 27 staff on the time, and its hottest person was Barack Obama.

As we speak, the San Francisco icon employs 7,500 individuals. Obama remains to be the preferred account holder, adopted by pop stars Justin Bieber and Katy Perry (Musk #6). Twitter’s rise to the mainstream may be recorded by world occasions equivalent to wars, terrorist assaults, the Arab Spring, the #MeToo motion, and different key moments in our shared historical past performed out in actual time on the platform.

“Twitter usually attracts thinkers. People who find themselves excited about issues are typically drawn to a text-based platform. And it is stuffed with journalists. So Twitter is each a mirrored image and a driver of what individuals suppose,” says Cathy Reisenwitz, creator, editor and creator of OnlyFans, who has been on Twitter since 2010 and has greater than 18,000 followers.

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