As Musk acquisition looms, Twitter seeks his soul

SAN FRANCISCO (AP) — A poisonous dump. A lifeline. A finger on the heart beat of the world. Twitter is all this and extra for its greater than 217 million customers worldwide, for politicians, journalists, activists, celebrities, weirdos and normies, cat and canine lovers, and nearly anybody with an web connection.

For Elon Musk, the final word troll, and maybe its most prolific consumer whose takeover is more and more shaky, Twitter is a “de facto city sq.” in dire want of libertarian transformation.

At this stage of the sport, nobody can predict whether or not and the way the takeover will occur. On Friday, Musk introduced that the deal was “pending”, then tweeted that he nonetheless had “dedication.” On Tuesday, the billionaire Tesla CEO stated the platform would reverse the ban of former President Donald Trump if the acquisition takes place, however stated he additionally backs a brand new European Union legislation aimed toward defending social media customers from dangerous content material.

It has been a messy few weeks, and one factor’s for certain: There might be turmoil for Twitter inside and outdoors the corporate.

“Twitter has at all times been chaos at its highest ranges. “It is at all times had intrigue and it is at all times had drama,” says Leslie Miley, a former Twitter engineering government. “This,” she says, “is in Twitter’s DNA.”


Ever since its debut as a scrawny “microblogging service” in 2007 on the South by Southwest Competition in Austin, Texas, Twitter has at all times packed a punch above its weight.

At a time when rivals counted their customers within the billions, it remained small, irritating Wall Avenue and making it straightforward for Musk to stroll in with a proposal his board could not refuse.

However Twitter has an unequalled affect on information, politics, and society, because of its public nature, easy, largely text-based interface, and sense of chronological proximity.

Related Press expertise author Michael Liedtke wrote concerning the firm in 2009, a couple of months after it refused a $500 million buyout, in a narrative he wrote concerning the firm in 2009: “It is a concise pot of self-expression swarming with whimsy, narcissism, voyeurism, hucksterism, boredom, and typically helpful data. ” stated. from fb. Twitter had 27 staff on the time, and its hottest consumer was Barack Obama.

Immediately, the San Francisco icon employs 7,500 individuals worldwide. Obama continues to be the preferred account holder, adopted by pop stars Justin Bieber and Katy Perry (Musk #6). Twitter’s rise to the mainstream will be recorded via world occasions akin to wars, terrorist assaults, the Arab Spring, the #metoo motion, and different key moments in our shared historical past performed out in actual time on the platform.

“Twitter typically attracts thinkers. People who find themselves occupied with issues are typically interested in a text-based platform. And it is filled with journalists. So Twitter is each a mirrored image and a driver of what individuals suppose,” says Cathy Reisenwitz, writer, editor and creator of OnlyFans, who has been on Twitter since 2010 and has greater than 18,000 followers.

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