Ten months into the name, image and likeness era, college athletics has become a runaway satellite hurtling toward the sun. It’s only a matter of time before someone or some program is going to get burned.
At least, that’s one side of the story. Some coaches say they’ve never had it tougher. Others are rolling with athletes’ newly found rights. On the field? You must admit, it has made a little difference … for now.
Again, that could all change because we are less than a year into NIL. June 30 marks a year since the NCAA’s interim policy (really, no policy) was released ahead of state NIL laws going into effect on July 1. College athletics being athletic colleges, rabbit holes were quickly dug. NIL benefits morphed into perceived inducements or “pay for play,” due in a large part to the formation of collectives.
, but will it be enough, and is it too late? At this point, we’re talking about the association finally deciding to try and enforce its own rules.
The difference? The opposition is no longer only compliance departments. It is NFL marketing agents — allowed by NIL — who would think of filing antitrust lawsuit nothing over lunchtime.
“Different creates uncertainty, and uncertainty creates doubt. I don’t see a lot of positives right now with the [transfer] portal and NIL stuff,” Kansas basketball coach Bill Self told CBS Sports.
Whether the NCAA can reign in the perceived excess or whether this is the way of college athletics going forward is yet to be the determined.
CBS Sports recently gave stakeholders a chance to offer suggestions for how they would right the ship when it comes to NIL. They share way more than opinions. They shared stories from the trenches. They shared their outrage.
Mostly, they gave definition to what it means to play at the highest level of college athletics these days.
CBS Sports offered college sports leaders the opportunity to share their thoughts on the record or anonymously. A handful of Power Five administrators, plus coaches spanning football and basketball, chose the latter option.
Good idea gone bad
- “Certainly, the idea of NIL was not to recruit guys from other teams, induce them to come to their schools and pay them money or pay recruits on the front end, that’s not what this is about. But that’s what this has become.”I’m all for players making money off their name, image and likeness. But right now, it’s created a lot of unrest because we all feel like there’s no rules — or the rules that are there are not being enforced. a lot of jealousy. If you do nothing, you’re going to fall behind. If you go extreme, you may put yourself out there to be vulnerable to sanctions down the road.” — Ohio State football coach Ryan Day
- “I still think the original concept of NIL is a good one. We have completely screwed it up by not being out front and not having parameters. … Nobody is on the same page. We’ve created this system now where we’re out of it.”Donors cutting deals with student-athletes. Probably in some instances you don’t even know about it until after it’s been cut. None of that, in my opinion, is good.” — Power Five AD