Greg Carrasco forges his own path in the auto industry

Greg Carrasco will be the most fascinating, if not probably the most attention-grabbing, particular person within the Canadian automotive trade. Maybe even probably the most mysterious.

Carrasco is vice chairman and normal supervisor of operations for Oakville Nissan and Oakville Infiniti. Nonetheless, there are such a lot of layers past the job titles or the brash character he is earned to advertise his firm on radio, TV, and social media. In case you stay in Oakville – or have been to see a film there – you’ll have seen a few of his commercials in theaters earlier than the principle film.

Carrasco performs the guitar. He’s a poet and lyricist. He makes a speciality of Brazilian jiu-jitsu, practices martial arts and even opened his personal gymnasium. He tries to learn at the least 30 books a yr on all the things from fiction to philosophy. She does not smoke, drink, or do medication – she mentioned in her commercials that some individuals would possibly suppose in any other case due to her flashy look. He’s lined in tattoos and rides a bike.

If all that wasn’t sufficient, the 50-year-old plans to begin learning on-line this fall to earn a political science diploma. He hopes to finish his legislation diploma inside the subsequent ten years.

“I feel there are rather more attention-grabbing individuals than me (within the automotive trade), however all I do know is that I haven’t got a to-do checklist as a result of I do not anticipate no matter I need to do. I do,” mentioned Carrasco.

“I stay my life wild and I simply attempt to keep wild. I will not be tamed by the system. I feel I’ve an uncommon mixture of being each businesslike and inventive on the similar time,” mentioned Carrasco, who additionally hosts a long-running radio present on Mississauga’s Sauga 960. . I am good at what I do, and that pays off lots. from people who find themselves offended.”

Carrasco is at present engaged on a novel, however have to be writing a memoir. His life is fascinating, for the truth that he lived simply to inform about it. He grew up in a city referred to as Cerro Navia, close to Santiago, Chile.

‘It was laborious’

“There have been no asphalt roads, the homes have been made from cardboard and pinned steel sheets,” he mentioned. “It was impolite. You would not exit at evening. This was not one thing you might do. We have been extraordinarily, extraordinarily poor. We watched individuals being killed earlier than our eyes. You’ve got by no means seen ache till you hear that somebody has died.”

Born out of wedlock, Carrasco was one yr outdated when his father deserted him and his mom. 4 years later, her mom deserted her and her sister, Jessica, who was a yr youthful.

“We jumped from home to accommodate,” Carrasco mentioned. “I understand now how unlikely it’s for my sister and I to succeed. It was a miracle in itself that we have been in a position to elevate ourselves to a form of normalcy. I do not consider in miracles, but it surely was as a result of I could not discover a higher phrase.”

He discovered karate from a buddy at an early age to defend himself. “I acquired actually good at utilizing nunchakus. They lived with me as a result of I used to be in a neighborhood the place gangs have been concentrated. I carried these by means of elementary college and the start of highschool. They saved my life.”

Carrasco made the choice to depart Chile on the age of 17. He mentioned the toughest half was getting Jessica behind (he adopted her to Canada 15 years later). He thought of emigrating to Brazil or Australia, however settled in Canada as he had some distant connections in Toronto. He took the cash he had saved since he began working on the age of 9 and acquired a airplane ticket.

“I might die if I stayed in Chile,” he mentioned. “I knew I could not keep.”

She did not converse English when she arrived, however acquired a job as a stitching machine operator in downtown Toronto. He labored as a bouncer in Spanish nightclubs at evening and sometimes discovered that his bosses wished to battle him as a result of he was youthful. Carrasco enlisted and skilled in each Meaford and Borden when one among his colleagues determined to hitch the armed forces.

‘Nobody can contact me’

In 1993, Carrasco started his profession within the automotive trade as a salesman for Nissan and Acura. He mentioned that whereas his English improved, his data of vehicles was poor. The primary time he took a buyer for a take a look at drive, he could not reply his questions. The client informed him to get a salesman who might do it.

“He crushed me,” Carrasco mentioned. “That is once I determined that I might be the best possible automotive seller in Canada. After that, my life modified.”

He had his face written on a bit of paper together with his identify and telephone quantity and referred to as himself The Automobile Man. He used to go door to door together with his eldest son, who had three youngsters, and toss them in mailboxes. He quickly grew to become Acura’s high salesperson for 4 consecutive years.

“Nobody can contact me,” he mentioned. “My largest yr, I made 347 gross sales. That is greater than a automotive a day as a result of we weren’t open on Sundays. I used to be a really robust vendor. I feel I had a real curiosity in serving to individuals as a result of cash by no means affected me, which is a bizarre factor to say. I got here from nothing so I can stay with nothing.

“What drives me is to make a distinction. For me, that is rather more helpful and spectacular. Everybody has completely different indicators. Mine will not be cash. Cash is a aspect impact of a job nicely accomplished. In case you’re good at one thing, the cash will come.”

Through the years, her function within the trade has matured, transferring from gross sales to administration and bringing her personal spin on customer support. Alongside the best way, he started creating, directing and starring in TV and radio commercials to advertise the franchise and himself. With Oakville Nissan and Oakville Infiniti since August 2019.

“I am a mechanic,” he mentioned. “I really like fixing and restructuring (issues). I prefer to suppose that I could make a cloth distinction in a corporation. I am going to go to an organization that is not having a great time and go away having a great time with them. I too am in a state of progress and restore. I really like this problem.”

He mentioned that one factor he tries to instill in each place he manages is an surroundings the place each his workers and clients really feel protected. He additionally launched concepts resembling salespeople working for a set wage moderately than a fee, and setting costs for vehicles to get rid of negotiation with clients.

He mentioned he was contemplating having a seller at one level, but it surely was too late for that. “I am outdated, I need to keep agile,” he mentioned. “I need to scale back the stresses in my life. I do not need to enhance them.

“What individuals see is an in a single day feat that took virtually 50 years,” Carrasco mentioned. “I do not resent my previous, although it is scary. It simply made me who I’m. It took me some time to love me. If it weren’t for what occurred to me or what I noticed, I might by no means have been in a position to do what I do at this time.

“What I do is slightly completely different, very unorthodox. I don’t observe the norm. I do not anticipate individuals to grasp that. They do not need to. It was troublesome at first. Plenty of individuals had one thing to say about me, however many did not know me. Those that know me are those who really want to have one thing to say and so they do not. There’s just one one who actually is aware of me, and I am not saying who it’s.”


Leave a Comment