When Dannett Cage, proprietor of Past Bodi, began a Black-owned enterprise promoting seaweed-infused skincare and edible merchandise, it was in response to rising requests from family and friends to try to usually buy her do-it-yourself merchandise.
“I used to be actually simply doing this for my household, like my mother and my family,” Cage remembers. “Then one Friday night, I did some whereas going out for a ladies’ getaway that weekend, and everybody tried it and could not imagine the vitality it gave them.”
So in the summertime of 2020, Cage began sharing his merchandise on social media and it began from there. Initially, Cage didn’t cost for its merchandise. He would make them as his family and friends needed. However as individuals saved coming again for extra, and new individuals got here in, some even from completely different states, he rapidly realized he wanted to begin a enterprise to maintain up.
Cage relies in Renton, however sells its merchandise on-line. He’s usually within the South Seattle group and enjoys attending group occasions the place he offers individuals free product samples and teaches in regards to the well being advantages of seaweed.
“It began out as some sort of accident,” Cage remembers. “I bear in mind on the finish of July, when my web site went reside, I most likely made 100 gross sales within the first hour.” At the moment, Cage had been working for a telecommunications firm for the previous 10 years. Inside three months of launching her web site, she stop her job and began promoting seaweed merchandise full-time.
Seaweed, or Chondrus crispus, is a species of pink algae that grows on the Atlantic coasts of Europe and North America and have become common in the US late within the pandemic for its potential advantages for the immune system. When eaten, it’s stated to supply vitality and result in muscle restoration. When used on the pores and skin, it acts as a moisturizer and helps with zits and rosacea.
Past Bodi affords each skincare and edible seaweed merchandise. Some of the common merchandise is lemonade. With fruity flavors like blueberry, strawberry, and pineapple, these lemonades style nice and have change into an enormous hit with youngsters regardless of being fully sugar-free.
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