Serial entrepreneur Ganesh Kumar Bangah on solving the world’s problems through entrepreneurship

Serial entrepreneur Ganesh Kumar Bangah believes that the key to solving the world’s problems lies in the entrepreneurial spirit that drives entrepreneurs.

“Entrepreneurship can be a very strong motivator or motivator for solving the world’s problems. Every entrepreneur and start-up pitch deck will start with one of the world’s problems and how an entrepreneur will then find a solution to that problem,” Ganesh said.

“I believe that if we create more entrepreneurs, these entrepreneurs will be able to solve all the problems in the world over time. And that’s what’s been driving me since I started my entrepreneurial journey. “

“If you want to be an entrepreneur, do it because you want to do something good for the world. If you see a problem, it’s natural for true entrepreneurs to feel the passion to solve that problem. Entrepreneurs can leverage their passion and ingenuity to create profitable, profitable solutions to these problems. “

Ganesh was speaking on Julius Baer’s “True Connections” podcast. It is accessible here.

“When I started Commerce.Asia, I wanted to help local SMEs (small and medium-sized enterprises) adopt e-commerce more effectively so that they can survive as the world becomes more digital. Similarly, when I invested in Netccentric, my goal was to train more influencers in the region and help them generate more revenue. (More on these two emerging groups later. Ganesh is Executive Chairman of Commerce.Asia and Netccentric.)

The call to be the “Bill Gates of Malaysia”

Ganesh is no stranger to the entrepreneurial scene. The 42-year-old credits the start of his entrepreneurial journey to Microsoft’s Bill Gates, whom Ganesh saw on TV when he was 17.

“I was actually working part-time in an internet cafe at that time, right after my Form Five. And I told my boss, the cybercafé owner, that I wanted to be the Bill Gates of Malaysia.

Ganesh has since proven his business acumen, having made history by becoming the youngest Malaysian CEO of a listed company at 23 and was also EY’s Entrepreneur of the Year in 2012.

In addition, he was recognized as one of the most influential people in Asia according to Society Magazine 2015. He was also considered one of the top 30 tech founders in Southeast Asia by Tech In Asia in 2016, and described as “one of the most inspiring in Malaysian technology”. entrepreneurs’ by Malaysia’s Top 10.

In 2020, Ganesh acquired and subsequently became the Executive Chairman of Australian company Netccentric Limited which owns the largest influencer platform in Malaysia, Nuffnang, with its community of 15,000 influencers across Malaysia, Singapore and Taiwan. Due to various acquisitions and innovative approaches to the digital growth industry, Netccentric has today become synonymous with “Asia’s pioneering digital growth ecosystem”.

The acquisition of Netccentric-Nuffnang Group follows Ganesh’s founding of Commerce.Asia Group in 2017.

An “all-in-one” e-commerce ecosystem, Commerce.Asia has grown tremendously over the past four years, resulting in a database of over nine million SMEs in seven countries with over 71,000 sellers who have sold over RM3.4 billion worth of products in 2020.

“When I started working as a young entrepreneur, I was more of a tech geek; I was a Microsoft Certified Professional System Engineer, as we used to call it. It gave me the fundamental understanding of the building blocks of technology. And because of that, I was able to connect the dots between these different building blocks to create useful apps for end users.

“Over time, you start hiring people, and the people you hire tend to start doing that job. And I started to become more of a visionary and a strategist – looking to the future and seeing how we could use all the building blocks we have today to develop new solutions for the future that will be useful. to consumers and end users.

Learn from Sun Tzu’s “Art of War”

Ganesh’s wealth of experience has allowed him to share his ideas with budding entrepreneurs.

“I’m a big fan of Sun Tzu (The Art of War writer). And Sun Tzu said, “If you know the enemy and you know yourself, you don’t have to fear the outcome of a hundred battles.” When you start a business, you need to understand your competitors in the field, your market, and find your suitable product market.

“First of all, you have to look at yourself or the leader of the company in which you are investing or starting. You then need to look at the market or environment, and how you could potentially capture the market. You also have to look at the timing.

“You need to start your business at the right time. For example, if you launched an e-commerce marketplace 15 years ago, it’s too early because the logistics infrastructure was not there to support it. If you launched an e-commerce marketplace 6 years ago in Southeast Asia, now might be the right time. If you’re launching an e-commerce marketplace today, it’s too late because the leaders are already there.

These days, Ganesh sees himself as a mentor to new entrepreneurs on the scene, a role he takes on with great passion.

“To be honest, I enjoy helping entrepreneurs more than being an entrepreneur myself. Being a member of the EY Entrepreneur Of The Year 2020 Malaysia jury gave me the opportunity to see how the highest level “entrepreneurs has really grown his business. Seeing different entrepreneurs, and how they build their business, how they grow, and how they pivot, gave me a lot of satisfaction and fun – sometimes even happier than my own success.

“In fact, one of the proudest moments for me was when I saw the success of one of my collaborators, who was my intern about 11-12 years ago. He has since become CEO of one of the affiliate marketing company in malaysia building a hugely successful business with $1 billion in volume when i see the successes of the people i have trained be it an employee or a entrepreneur, that makes me very proud, because I participated in the success of this person.

Note: Commerce.Asia, Ganesh’s “all-in-one” e-commerce ecosystem, is currently embarking on a growth funding exercise ahead of an initial product offering (IPO) in a local exchange within 24 coming months, a listing via a SPAC or merger with a local or foreign listed company.

As mentioned in the article, the The Commerce.Asia group has grown significantly over the past four years, resulting in a database of over nine million SMEs in seven countries with over 71,000 sellers who have sold over $3.4 billion. RM of products in 2020. A more complete overview of the trade. The Asia group can be found here.

Investors interested in participating in this growth financing exercise can also Learn more from Malaysia’s leading licensed crowdfunding platform, pitchIN at https://bit.ly/commerceasia-ccf.

Source: Commerce.Asia


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