As one of the most highly-anticipated races in recent memory, racing in the Sunshine State examined the legitimacy of claims that F1 is well and truly taking off in the US.
While we’re only relying on reports for first-hand experiences, the outcome of that test should be obvious enough for anyone who tuned in.
F1 has indeed never been more popular in this, the world’s greatest market of consumers.
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The Miami Grand Prix was a triumph for organisers insofar as making the race feel like the center of the sporting world for an afternoon.
Few have attracted more attention in high places with a star-studded guest list giving the event a distinct new-spec Monaco feel.
Sporting royalty flocked to the Miami International Autodrome where the likes of the Williams sisters, Michael Jordan, David Beckham, Tom Brady and Patrick Mahomes walked the grid before the race.
But you didn’t have to be a sportsperson to be sucked in by F1’s allure.
Music heavyweights Pharrell, will.i.am, Shawn Mendes and producer DJ Khaled were but the surface of other A-list celebrities in attendance.
While most things about the Miami Grand Prix were new, there was a distinct old school vibe in the way that it felt like a grand spectacle, not merely a race.
Whether or not it will still feel like this several years from now, however, is up for debate.
Drawing in new consumers for a fresh product is one thing, but turning them into regular customers is something else entirely.
It is important to note here that this is not F1’s first attempt to conquer the US.
In fact, F1 is obsessed with the pursuit having failed many times with ill-fated attempts, such as racing in the car park of Caesar’s Palace in 1981, or in 2005 when only six cars raced at Indianapolis due to a boycott over the track layout .
The product simply wasn’t worth coming back for.
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On racing alone, it’s hard to say that the first trip to the brand-spanking Miami International Autodrome will leave the near 85,000 who attended on Monday (AEST) begging for more.
The race was hardly a feast of overtaking with major concerns over the quality of the surface and the width of the track.