“Zoom’s market leadership position is a clear testament to its unwavering focus on easy to use, high quality, affordable cloud-based events that deliver effortless communication experiences,” said Roopam Jain, Vice President of Research, Information and Communications Technologies at Frost & Sullivan. With innovation as a key pillar, today the company offers an end-to-end events portfolio that provides everything event organizers need to build, host, and manage virtual and hybrid events including large sales meetings, unique customer experiences, internal company events, trade shows, and corporate summits.”
During the COVID-related shutdowns and travel restrictions, Zoom delivered a viable solution for global companies that were forced to adopt innovative approaches to communicate with their customers, shareholders, partners, and employees. Zoom’s competitive pricing, ease of use and rich feature set favored the mass adoption of its platform by millions of businesses worldwide seeking innovative technologies to expand their digital presence and thrive as remote became the norm.
Today, with the growing user demand for easy-to-use virtual events, Zoom continues to significantly expand its market share with for both webinars as well as multi-day multi-track virtual events. With many powerful features such as audience landing and registration pages, event management, networking, virtual booths, chat, live and recorded audio and video streaming, polls, surveys, reporting, analytics, SDKs/APIs, marketing and CRM integration platform, and on -demand post-event access to content and recordings, Zoom is offering customized experiences for virtual trade shows, virtual summits, and virtual career fairs.
In addition, the company is constantly innovating to fulfill the unmet needs of global businesses for sophisticated and customizable digital communication tools.
“Zoom’s journey from 2011 to the present day has been a success story. However, it’s not resting on its laurels and continues to build its business block by block,” noted Jain. “Today, Zoom holds a unique position in the communications world by offering a comprehensive portfolio of cloud services that fully capture the exponential growth opportunities that are emerging in the digital events industry.”